AI changed the job.
Hiring needs to catch up.

Whitecap Teams places AI-ready specialists with ecommerce businesses and digital agencies. We help define the role, recruit the right person, train them, and provide ongoing support after they join your team.

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Building ecommerce and agency teams in the Philippines since 2012.

The Challenge

More AI Titles.
Less Clarity.

Adding AI to a job title is easy. Redesigning the role, responsibilities, and workflows around AI is harder. For ecommerce businesses and digital agencies, all the new labels make it difficult to know what they are actually hiring for.

New label. Same old workflow.

Illustration of AI hiring roles
Steve Berke
Managing Director
Built from operating experience

We Didn’t Add AI.
We Rebuilt Around It.

I’ve been building teams in the Philippines since 2012 across ecommerce and agency businesses. When AI changed what was possible, we rebuilt our internal departments, workflows, responsibilities, deliverables, and technology stack around a new way of working. Whitecap Teams grew from that experience.

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RoleShift™ Framework

We Define the Role Before We Recruit It

You do not need to come to Whitecap with the perfect job title or job description. We start with the capability you need, then help define what the role should actually look like today.

A strong role starts with a clear specialty, then accounts for the adjacent work that makes sense, the business and systems the person will work inside, where AI and automation should extend the role, and what should stay outside it.

RoleShift role definition diagram

Core Specialty

What the person must genuinely be great at.

Relevant Range

The adjacent responsibilities and capabilities that naturally fit the role.

AI & Automation

Where AI tools, agents, and automation can extend how the work gets done.

Clear Boundaries

What should stay outside the role rather than forcing one person to do everything.

That gives us a clearer capability profile to recruit against instead of trying to fit your needs into an outdated job description.

Explore RoleShift

From Role Definition to New Team Member

Once the role is clear, we take it from there. Whitecap recruits, qualifies, prepares, and supports the person who will join your team.

1

Tell Us What You Need

Start with a job title, a capability gap, or simply the work you need help with. We help turn that into a clear role profile.

Role requirements illustration

2

Meet Your Shortlist

We recruit and qualify candidates against the role, the capabilities you need, and the environment they will be working in.

Candidate shortlist illustration

3

Choose Who Joins Your Team

You meet the candidates and choose the person you want working inside your business.

Team selection illustration

4

We Get Them Ready

We prepare your new team member for your business, tools, workflows, standards, and AI-enabled way of working.

Team preparation illustration
See How It Works
Whitecap people support illustration
THE PEOPLE SIDE, HANDLED

You manage the work.
We support the person.

Finding the right person is only the beginning. We take care of the people side so you can stay focused on the work they were hired to do.

From onboarding and accountability to coaching, employee support, retention, leave coordination, and replacement recruiting, Whitecap stays involved after your new team member joins.

Different Businesses.
Different Team Needs.

For Ecommerce Businesses

Build the operating capacity behind growth.

Build more capacity across the work that drives and operates your business, from growth and creative to web, commerce, and operations.

DTC BrandsB2B EcommerceOmnichannel Retailers
For Agencies

Add specialists who fit your delivery model.

Add dedicated specialists who work inside your processes, tools, standards, and client delivery environment.

Ecommerce AgenciesDigital Marketing AgenciesCreative Agencies

People Are Only Half the Equation

Even the right talent needs the right operating environment. Whitecap Teams builds the team.

If your business is still working across disconnected knowledge, systems, and workflows, our sister companies can help connect the operating layer around them with AI and automation.

For Ecommerce Businesses

Build a more connected, AI-enabled ecommerce operation.

Visit Site →

For Agencies

Replatform how your agency operates for the AI era.

Visit Site →
LET'S BUILD WHAT'S NEXT

Not Sure Who to Hire?
That’s Where We Start.

Tell us where you need more capability. We’ll help define the role, find the right person, and get them ready to join your team.

Build Your Team