Build delivery capacity around how ecommerce work gets done now.
Whitecap recruits dedicated team members for ecommerce agencies with strong core expertise, broader relevant capabilities, ecommerce context, good judgment, and the ability to use AI tools and agents effectively inside the work.
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Agency work rarely stays inside one clean skill lane. A storefront change can touch development, design, analytics, merchandising, search, and QA. A growth initiative can connect paid media, creative, landing pages, tracking, reporting, and conversion work.
Then there is everything around the work: briefs, documentation, client context, approvals, handoffs, revisions, reporting, and communication.
The work is connected. The way agencies hire has not always caught up.
Whitecap starts with the recurring work your agency needs someone to own, then defines the role around that work instead of forcing the need into a narrow job description.
A Whitecap team member still needs a real specialty. We are not replacing specialists with generalists who are expected to do everything. But the title is only the starting point.
We look at the complete person your agency actually needs:

The role stays focused on core skills and recurring agency work. AI can expand a specialist’s capabilities, but never replaces expertise, context, or accountability.

Your Whitecap team member joins your delivery environment rather than sitting behind another layer of outsourced fulfillment.
They learn your clients, tools, workflows, standards, review process, account rhythms, documentation, and the way your agency gets work out the door.
Over time, the person is working inside the same operating system as the rest of your team instead of continually starting from zero.
Your agency retains control of client strategy, priorities, deadlines, approvals, quality standards, and commercial commitments. Whitecap handles recruiting, qualification, onboarding and ramp support, accountability, coaching, retention, continuity, and the people side of the engagement.
Different models still fit different needs. Freelancers can make sense for projects or specialist bursts. White-label partners can make sense when you want another provider to own fulfillment. Whitecap is built for recurring work that deserves a named person inside your agency’s own delivery system.
You do not need to arrive with a perfect job title. Tell us what keeps recurring, where the current team is stretched, and what you need someone to take ownership of.
Then they join your agency as dedicated capacity.

Answers about specialist scope, ownership, and fitting a dedicated teammate into your agency.
A Whitecap specialist works inside your agency's delivery environment and follows your direction. White-label fulfillment typically hands delivery responsibility to a separate provider.
Each person has a defined core specialty and appropriate adjacent capabilities. We clarify responsibilities and boundaries so the role does not depend on one person doing everything.
They learn your tools, client context, documentation, approval paths, standards, and regular team rhythms, and operate within your existing processes.
Depending on the role: theme development, platform configuration, integrations, QA, CMS updates, merchandising, analytics setup, conversion tests, and technical SEO implementation.
No. We start with recurring work and desired ownership, then define the specialist profile and expectations together.
Whitecap manages recruiting, qualification, onboarding support, coaching, accountability, retention, and continuity. Your agency manages work priorities, client decisions, and quality standards.
Tell us where you need more capability. We will help define the role around the work, recruit against that profile, and prepare the person to join your delivery team.
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